Case Study
Blood Donor App
Analysis of the blood donation app project based on UX/UI guidelines. From competitor analysis and prototyping to user testing and final interface design, creating an attractive, intuitive app that encourages regular blood donation.
Overview
Project Overview
The ultimate goal is to create an attractive, intuitive app that encourages regular blood donation, meeting user expectations and aligning with the best UX/UI practices in the medical industry.
Key stages of the project included gathering information about existing apps, competitor analysis, prototyping, user testing, and final interface design.
Research
Market Research
Analyzing UX/UI of blood donation apps in Poland is crucial to understand which interface elements effectively encourage regular donations.
~2.5 million units of blood donated in 2021, a significant increase
~60% of donors are regular donors
Growing younger demographic in the 18–30 age group
Stable donation rates maintained despite COVID-19 pandemic
Modern technologies increasingly used for promotion
Analysis
Competitor Analysis
Four leading blood donation apps in the Polish market were analyzed: Donator, Krwiak, Krew.pl, and Dawca Krwi.
Donator
UX
Simple navigation, quick access to donation schedules, clear notifications
UI
Clear, aesthetically pleasing, blood donation themed colors and icons
Krwiak — Blood Donors
UX
Quick access to nearest donation points, good for mobility
UI
Straightforward, easy navigation without complications
Krew.pl
UX
Focuses on clarity and accessibility of information
UI
Functional and responsive across mobile devices
Dawca Krwi
UX
Emphasizes ease of use, informs about ongoing drives
UI
Clear, easy to find functions quickly
Key Finding
Key elements include ease of use, information clarity, and interface aesthetics.
Design
Wireframe & UI Design
The app was designed with simplicity in mind to encourage regular blood donations. UX/UI solutions aimed to create an attractive and intuitive environment.
Login
Seamless login with email and password, featuring password recovery option
Historical Data Entry
View for recording historical blood donation data with date and donation type selection (platelets, plasma, whole blood)
Blood Status Dashboard
Status of platelet blood throughout Poland with regional breakdown
See You in the Blood Donor App!
The blood donor app was designed with simplicity in mind to encourage regular blood donations. The UX/UI solutions aimed to create an attractive and intuitive environment for users.